WEDA International Dealer Conference – Scottsdale, AZ

December 5th-7th, 2018

Join us at the Scottsdale Resort at McCormick Ranch for the 2018 WEDA International Conference. Presented by
2017 WEDA Conference Highlights
SKU: WEDA-AZ-1-1 Categories: ,


In today’s competitive North American equipment industry, dealership owners are challenged to raise their game—from people management to financial performance and much more, owners are looking for new ideas to stay on the leading edge.

That’s why dealers have marked November 29 to December 1, 2017 at Scottsdale Resort at McCormick Ranch. It’s the 2017 edition of the WEDA Conference and we’ve packed the agenda with insights and fresh thinking you can take home and use profitably right away.

Conference Brochure

Get answers to your key business issues
Our 2017 Conference features a strong focus on education. We’ve put together panels with the top dealers, manufacturers and trainers in our industry, along with speakers who bring expert insights on key issues. At WEDA 2017, we’re rolling up our sleeves and getting you answers to your key business challenges.

Three focused dealer panels

WEDA is constantly in touch with members, asking what matters to you and which issues you want to know more about. Based on that, the cornerstone of WEDA 2017 is three 60-minute panel discussions with WEDA members and associates who know the issues inside-out. We’ve asked them to take on one specific topic and dive deep.

PANEL ONE: Interdepartmental Relationships

Conflicting relationships and miscommunication between departments can impair efficiency, harm the customer experience and cost you money. Three dealers give their best advice for how to get everyone talking, pulling in the same direction and going all out for your customers.

PANEL TWO: Service Flat Rate  

Hourly or flat rate: which is best for your organization? It’s a big question. Beyond your physical facility, the high-tech diagnostic tools and equipment needed to service today’s equipment requires a huge investment. Three dealers who’ve wrestled with hourly vs flat rate take you through their thinking.

PANEL THREE: Metrics of a Successful Dealer

It’s the age of analytics, benchmarks and Big Data. For dealers, the key is to focus on the numbers that best reflect what’s happening in your business. In this panel, three Dealer Institute trainers guide you through the key metrics that drive your performance. Measure what matters and manage accordingly.

Keynote Address

WEDA has extended an invitation for U.S. Secretary of Agriculture Sonny Perdue to join us as our keynote speaker on Thursday, November 30.

North American agricultural economy

Following the keynote address, Economist J.P. Gervais will outline his views and expectations for the U.S. and Canadian ag economies for 2018.

Peer-to-Peer Networking Opportunities

In addition to top-rated learning sessions, the WEDA 2017 International Conference features plenty of opportunities to connect and network with colleagues and industry thought leaders from across North America in a collaborative and casual setting.

Major line panel discussion and dealer meetings

WEDA 2017 is the place to hear first-hand what the major line manufacturers are thinking, doing and planning for 2018 and beyond.  On Thursday, November 30, at 12:45 pm, representatives of leading manufacturers such as AGCO, CASE IH, John Deere, Kubota, and New Holland, will share their news and answer your questions in a 75-minute session. Dealer meetings occur on Friday, December 1, from 9:45 a.m. to 12 noon.

The Schedule


Wednesday, November 29th  
11:00am Registration Opens
11:30am Lunch for Registered Golfers Only
12:30pm Golf Tournament: Pine Course McCormick Ranch Golf Club
6:30pm-8:30pm Opening Network and Welcome Reception
Thursday, November 30th  
7:00am-8:00am Breakfast
8:00am-9:00am Keynote Address: U.S. Secretary of Agriculture: Sonny Perdue (invited)
9:00am-10:00am North American Ag Economy: J.P Gervais VP & Chief Agriculture Economist, Farm Credit Canada
10:00am-10:30am Break with Partner tables & Auction Items
10:30am-11:30am Panel Discussion: Communicating Effectively: Dr. Larry Cole, Shawn Skaggs; Livingston Machinery, Steven Dyck; Western Tractor
11:30am-12:30pm Lunch
12:45pm-2:00pm Panel Discussion: Major Line Manufactures: Joe DiPietro (AGCO), Jim Walker (CIH), Luke Gakstatter (Deere), Todd Stucke (Kubota), Bret Lieberman (NH), Cleo Franklin (Mahindra)
2:00pm-3:00pm Panel Discussion: Business Models: Jeff Irwin, Brandt Holdings Company; Sean Young, Young’s Equipment, Inc
3:00pm-3:30pm Break with Partner tables & Auction Items
3:30pm-4:00pm Annual Meeting
4:00pm-4:30pm Selling Your Business, Employee Stock Ownership Plans: Lance Formwalt, Seigfreid Bingham
6:00pm-6:45pm Networking Reception
6:45pm-9:00pm Dinner and Entertainment
Friday, December 1st  
7:00am-8:00am Breakfast
8:00am-8:30am Hot Button Legislative Items: Eric Wareham, VP of Government Affairs, WEDA
8:30am-9:30am Metrics of a Successful Dealer: Gord Thompson, Kelly Mathison and Trent Hummel 
 9:45am-12:00pm  Dealer Meetings with their Manufacturers


Platinum Sponsors





Gold Sponsors



Silver Sponsors





Bronze Sponsors







Supporting Sponsors


Hotel Information

The Scottsdale Resort at McCormick Ranch
7700 East McCormick Parkway | Scottsdale, AZ 85258

PLEASE NOTE: If you plan to stay on Friday, December 1, please call the hotel to make your reservations.

Book your reservation today by calling direct: 800-540-0727 and identify themselves as part of the Western Equipment Dealers Association (WEDA) group. We have blocked McCormick Standard rooms at $189 per night plus applicable taxes. There is a housekeeping service fee of $2 per room, per night added to the individual room. The rate is good three days prior and after based on availability.


Speaker Details Coming Soon

Fall Golf Classic

The 2018 Fall Golf Classic will be held on Wednesday, December 5th, on the Pine Course at The McCormick Ranch Golf Course, in Scottsdale, Arizona.

Arizona Golf Review describes the course:

“McCormick Ranch Golf Club features two Desmond Muirhead-designed 18-hole championship courses, along with fine amenities that make this property one of the top golf destinations in Scottsdale. The green complexes are a bit less raised and more accessible than those on the Palm Course, making the Pine a little more playable for the average golfer.”

Registration— 11:00 a.m.

Lunch— 11:30 a.m.

Shotgun start— 12:30 p.m.

Awards— 5:00 p.m.

Fees include: Lunch, green fees, golf cart, prizes and fun! The Western Equipment Dealers Foundation was formed to provide funding for charitable purposes related to the shortage of properly trained technicians for our equipment members.  The Foundation is operated by a group of volunteer dealers and association staff who coordinate the Foundation’s activities:

  1. To continue our support for the WEDA Industrial and Farm Equipment Technician Program at OSU Institute of Technology— a cooperative two-year college level technician education program that leads to an Associate in Applied Science degree with a major in Industrial and Farm Equipment Technology. The program is exclusively by and for Western Equipment Dealers Association members.
  2. To establish scholarship programs at post-secondary educational institutions for deserving students and member employees interested in pursuing a degree program relative to the equipment industry.
  3. The tournament will be a fund-raiser for the Western Equipment Dealers Foundation.  The format will be a four-person scramble, which makes it fun for every golfer – even those that are less skilled.