Dealers of Tomorrow – Kansas City, MO

July 2018

Plan to attend this informative program in either location. You’ll have the opportunity to meet and visit with other dealers/managers like you. “Dealers of Tomorrow” is a special initiative of Western Equipment Dealers Association. The mission of the Dealers of Tomorrow program is to provide outstanding educational experiences for equipment dealers. Be a part of this exciting program.

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The Program

Exceptional Mind Capture Customer Service: How to Keep Them Coming Back Again & Again — Tony Rubleski

In the session Exceptional Mind Capture Customer Service with bestselling author Tony Rubleski you will discover:
*The key characteristics of today’s customer that you must know.
*Five simple, yet highly effective, ways to improve your own customer service.
*Good and bad customer service examples and the powerful lessons they leave.
*Proven and effective ways to stay in touch with your best clients.
*Why it takes years to earn trust and business and only seconds to lose it.
*The #1 sin you must avoid in your marketing that directly impacts the customer experience.

Economy at the Mid-Point: Did We Get What We Expected? — Armada Corporate Intelligence

More importantly – what do we expect from this point forward? We know we have rising interest rates and that means a stronger dollar, are we going to see more inflation too?

What does the farm sector have to look forward to and what are the issues of concern in the second half?

Depending on location, our economic speaker will be either Chris Kuehl, Chief Economist for Armada Corporate intelligence, or their managing director, Keith Prather.

Either way, you’ll enjoy their down-to-earth insightful presentation on current economic issues and what that means for the rest of the year.

Aftermarket Sales Strategies for Wholegoods, Parts & Service — Kelly Mathison

Declining wholegoods sales and volatile business cycles are forcing dealers to focus on aftermarket profitability to weather the storm. Most dealers understand the symbiotic relationship between their parts and service departments. Fine-tuning both departments can have a dramatic impact on insulating a dealer from the vicious downturns on the front end of the business.

Unfortunately, identifying opportunities and maximizing improvements can be challenging for most dealers. Join us while Dealer Institute trainer, Kelly Mathison, shares real-world strategies and solutions to improve inter-departmental cooperation within your dealership to improve profitability and customer satisfaction.

You and your staff will take away these benefits from attending this four-hour session:

  • Better understand the Key Performance Indicators in all departments.
  • How to improve interdepartmental relationships between parts, service, and complete goods.
  • How to improve sales and profitability in all departments by working together.
  • Total dealership approach to performance and customer satisfaction.

Special Bonus Session:

Governmental Affairs Federal & State Overview — Eric Wareham

Eric Wareham, WEDA Director of Government Affairs, will present a roadmap for the association to follow that will help guide decision making and taking action that is results oriented.

When executed properly, these efforts will expand the size and scope of the association’s influence. The growth of the association in members and geographical area will lead to a commensurate expansion of influence and the ability to achieve desirable policy outcomes.

Working together to raise the profile of the Western Equipment Dealers Association will create many opportunities to effectively advocate for beneficial policy outcomes. This translates directly to a better business environment where successful dealers can thrive.

Equipment dealers have been an integral part of the agriculture economy for the past century, and continued involvement in the political arena will ensure that role for the next century. During this session, you will learn about our current legislative focus.

Batter Up!

At both programs, participating dealers are invited to attend a major-league baseball game — at either Globe Life Park in Arlington or Kauffman Stadium in Kansas City.
You’ll see an exciting major league game from our private luxury suite. These are some of the best seats in the house, and you’ll enjoy an upscale menu in air-conditioned comfort. Or, step through the doors to outside seating. Either way, you’ll get the VIP treatment. Small additional charge of $60 to participate in this event, valued at $145 per person. Transportation provided.

This workshop is for owners, mid-level managers, department managers, and key dealership personnel. Consider bringing several staff members so they can share ideas and return to implement them at your dealership. While the Dealers of Tomorrow programs are planned by younger dealers, the programs are designed for everyone – no matter your age, line of equipment or management position. If you want to be up-to-date on managing your dealership in a 21st century way, plan to attend!

The Schedule

July 18-19 (Tuesday-Wednesday) – Kansas City, Missouri
Tuesday, July 18, 2017

11:30 p.m. – Registration
12:00 p.m. – Kick-off Luncheon: “Governmental Affairs Federal and State Overview” – Eric Wareham
1:30 p.m. – “Economic Update” – Chris Kuehl
3:00 p.m. – Program – “Exceptional Mind Capture Customer Service: How to Keep Them Coming Back Again and Again!” – Best-Selling Author Tony Rubleski
5:30 p.m. – Kansas City Royals vs. Detroit Tigers – Enjoy the game from our luxury
suite! Transportation provided.

Wednesday, July 19, 2017

6:45 a.m. – Breakfast (included in registration fee)
7:45 a.m. – “Aftermarket Sales Strategies for Wholegoods, Parts & Service – Kelly Mathison
Noon – Meeting adjourns


Many thanks to our sponsors!



Hotel Information

Our meeting will be held at Argosy Hotel Kansas City, 777 N.W. Argosy Pkwy., Riverside, MO 64150.

A special room rate of $119 single/double occupancy has been arranged for this meeting. To book a room, call 800-270-7711, and ask for the WEDA Trade Association room block to secure the best rate.

Reservations must be made by Wednesday, July 5, to take advantage of the conference rate. Click here to book online.

Tax Deductible Education Expense – Under certain circumstances, the Internal Revenue Service allows an income tax deduction for education expenses undertaken to maintain or improve professional skills, including registration, meals, travel and lodging. Please consult your tax professional before taking any deduction.

Special Needs or More Information – If anyone requires disability assistance, a special diet, or special accommodations during the seminar, or if you need more information, please contact Olivia Holcombe at 816-561-5323 or 800-762-5616.

For more information about this program, please email Olivia Holcombe (