Dealers of Tomorrow – Arlington, TX

June 26-27, 2018

Plan to attend this informative program in either location. You’ll have the opportunity to meet and visit with other dealers/managers like you. “Dealers of Tomorrow” is a special initiative of Western Equipment Dealers Association. The mission of the Dealers of Tomorrow program is to provide outstanding educational experiences for equipment dealers. Be a part of this exciting program. See program details below for this years speakers and agenda.

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Disruptive innovation is a term in the field of business administration that refers to an innovation that creates a new market and value network and eventually disrupts an existing market and value.

This year’s Dealers of Tomorrow programs will focus on disruption. We’re going to talk about big ideas that go far beyond mere changes – these are concepts that require a company to rethink everything – their processes – their business model – how they conduct business. We’ll talk about things that have changed, things that are changing – and how you can become a change agent to create the innovations that make the most sense for you.

Once again, participants will have the opportunity to attend a major league baseball game featuring the Texas Rangers. We have reserved a luxury suite for both games, so you can enjoy the evening in air-conditioned comfort or brave the heat and sit in stadium seats.

Either way, it’s a great way to see a game and enjoy the company of other dealers to discuss the day’s activities or how to solve day-to-day management issues.

Plan to attend this informative program in either location. You’ll have the opportunity to meet and visit with other dealers/managers like you. Be a part of this exciting program.

What Does Equipment Electrification Mean for Your Dealership?—Kraig Schulz, CEO, Autonomous Tractor

Vehicle electrification is everywhere – Tesla, GM, Toyota, BMW, Mercedes and many others. It is the future not only for on-road vehicles, but it is coming to off-road vehicles like tractors, sprayers and combines as well. Deere, AGCO, Mahindra, Farmtrac and many others have announced their intention to produce field-ready, electric agricultural equipment….and the implications for agricultural equipment dealers are enormous.

Why doesn’t Tesla have dealerships in every major town like GM or Toyota does? They don’t need that kind of coverage because there is virtually no service or maintenance required due to its significantly enhanced simplicity and durability. And the skills in a Tesla dealership are unlike those of conventional car dealerships, more focused on sales and depth in electronics and software. Are you ready for the electrification revolution in ag?

The Amazon Effect—Denise Keating, President, DATAgility

The Amazon effect is the ongoing evolution and disruption of the retail market, both online and in physical outlets, resulting from increased e-commerce. The name is an acknowledgement of Amazon’s early and continuing domination in online sales, which has driven much of the disruption.” (TechTarget)

If you believe your business can’t be a victim of the Amazon effect, think again. The way Amazon does business has changed customers’ expectations about the retail experience. They want the transaction to go quickly and smoothly. They expect to find information online about the product they’re seeking. And, if they can get the same thing online more quickly and for less money, they’ll order it that way.

So, is there any hope? How can a traditional business compete in this new world of retail?  Denise Keating will help you understand the proven strategies that can help you be competitive in this new environment.

Out-of-the-Box Leadership – Larry Cole, Dealer Institute Trainer

Leadership development is a life-long journey of continuing to learn and improve your leadership impact. Leaders must remember that what you’ve done to get you where you are today may not get you where you want to go tomorrow. For this reason, this seminar focuses on:

  • The two psychological requirements for leadership improvement.
  • The two “whys” that drive change.
  • The use of your most precious resource — time.
  • Silos are important on the farm, but they are disastrous to the Store.
  • Strategies to work with toxic work environments


Special Bonus Session:

Governmental Affairs Federal & State Overview—Eric Wareham, WEDA VP Government Affairs

This past year has seen plenty of activity on the federal and state level. You’ll hear in-depth information about federal tax reform and the role WEDA played in securing the Floor Plan Interest Amendment, as well as state issues like Right to Repair and bills to eliminate farm equipment sales tax exemptions. We will also be discussing how you can be involved in the legislative conversation to influence what happens in your state and national capitols.


Batter Up!

At both programs, participating dealers are invited to attend a major league baseball game — at either Globe Life Park in Arlington. You’ll see an exciting major league game from our private luxury suite. These are some of the best seats in the house, and you’ll enjoy an upscale menu in air-conditioned comfort. Or, step through the doors to outside seating. Either way, you’ll get the VIP treatment. Small additional charge of $60 to participate in this event, valued at $155 per person. Transportation provided.

Who Should Attend?

This workshop is for owners, mid-level managers, department managers, and key dealership personnel. Consider bringing several staff members so they can share ideas and return to implement them at your dealership.

While the Dealers of Tomorrow programs are planned by younger dealers, the programs are designed for everyone – no matter your age, line of equipment, or management position. If you want to be up-to-date on managing your dealership in a 21st century way, plan to attend.


Tax Deductible Education Expense – Under certain circumstances, the Internal Revenue Service allows an income tax deduction for education expenses undertaken to maintain or improve professional skills, including registration, meals, travel and lodging. Please consult your tax professional before taking any deduction.

Special Needs or More Information – If anyone requires disability assistance, a special diet, or special accommodations during the seminar, or if you need more information, please contact Olivia Holcombe at 816-561-5323 or 800-762-5616.


The Schedule

Arlington, Texas

Tuesday, June 26, 2018
11:30 p.m. Registration
12:00 p.m. Kick-off Luncheon:
“What Does Equipment Electrification Mean for Your Dealership?” – Kraig Schulz
1:30 p.m. “Government Affairs Federal & State Overview” – Eric Wareham
2:00 p.m. Break
2:30 p.m. “Out-of-the-Box Leadership” – Dr. Larry Cole
5:30 p.m. Texas Rangers vs. San Diego Padres – Enjoy the game from our luxury suite! Transportation provided.
Wednesday, June 27, 2018
7:00 a.m. Breakfast (included in registration fee)
8:00 a.m. “The Amazon Effect” – Denise Keating
9:00 a.m. ”Out-of-the-Box Leadership” (cont.) – Dr. Larry Cole
12:00 p.m. Meeting adjourns


Kraig Schulz

Kraig Schulz has been in agriculture and the sciences as a management consultant, advising executive teams at both large-cap and emerging growth companies for nearly 20 years.

He started his career in sales and marketing at Ogilvy and Mather and then joined the partnership at Marakon Associates and Leerink Swann.  He ran Leerink Swann’s consulting business for several years and then joined Ernst and Young as a partner in New York focused on supporting transactions (M&A, financing emerging growth companies, divestitures, etc.)  He advised dozens of companies on transactions, finance, R&D and commercial operations.

Mr. Schulz also spent 4 years in the Peace Corps in Mali, West Africa, teaching agricultural practices and construction. He was a founding investor in ATC in 2012 and has worked with the company since its inception. Mr. Schulz holds an M.S. in Agricultural Economics from the University of Arizona.




Denise Keating

Denise Keating is co-founder and president of DATAgility, a company that provides data services to the electric distribution and automotive industries. Denise is known for her relentless enthusiasm and passion for helping companies gather, create, and manage high quality, unique, and relevant product data content for B2B ecommerce platforms. She has a proven track record in successfully collaborating with clients to deliver data quality services that align with the organization’s strategic ecommerce objectives. With 25+ years of experience in the distribution channel, she is a recognized for her thought leadership on ecommerce and product data content strategies and is a frequent speaker at industry associations such as: National Association, and Electro-Federation Canada.



Larry Cole, Ph,D.

After completing a Ph.D. in Psychology from the University of Oklahoma, Larry served on the faculty of Arkansas Tech University as a CEO of a Comprehensive Mental Health Center, and founded his consulting company, TeamMax®, in 1989.

Since then, he has specialized in improving leadership effectiveness and teamwork while fostering the fact that frustration is your best friend.  He created the TeamMax® Advantage methodologies to measure behavior change in real time.

Larry has authored 10 books and hundreds of articles appearing in professional and trade magazines.  He has worked with a variety of industries including the agri-business market during the last 10 years.



Eric Wareham

Eric Wareham has extensive state policy experience in both trade associations and the private sector. He has been with Western Equipment Dealers Association for more than a year, managing regulatory and government affairs. One of his accomplishments has been the establishment of the online Legislative Action Center for members.

Before joining WEDA, he served as in-house counsel for Kerr Contractors, an Oregon-based heavy civil construction company. He served as the Director of Government Relations and General Counsel for the Western Wood Preservers Institute.

Eric has also held numerous staff positions in the Oregon State Legislature, and managed state and national political campaigns in the Northwest. He is a graduate of the Willamette University College of Law and Augusta State University.


Presenting Sponsor

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Hotel Information

Our headquarters hotel is the Hilton Arlington, 2401 E. Lamar Blvd.

Book Room Online

A special room rate of $159 single or double occupancy has been arranged for this meeting. To book a room, call 817-640-3322, and identify yourself as part of the Western Equipment Dealers Association. Reservations must be made by Monday, June 11, to take advantage of the group rate.