In our annual WEDA Member Engagement Survey, we ask equipment dealers to rank their most effective marketing activities. Many say digital marketing provides one of their strongest returns on investment. Others are just getting started in this emerging marketing area.
WEDA Digital offers dealerships a ready-made solution for their digital marketing needs, with a wide variety of packages, including:
- Listings management: ensures your dealership’s business information is correct across hundreds of online sources
- Review management: monitoring, generating and responding to reviews about your dealership keeps your dealership’s online reputation solid
- Social media marketing: a cost-effective avenue to connect with customers, improve brand loyalty and increase awareness for your dealership
- Performance media: focuses on reaching high-value customers when they are looking for you, providing your dealership with valuable leads
- Content marketing: engage your audience with custom posts and position your business as an expert in the equipment industry
- SEO builder: Search Engine Optimization (SEO) advances your website ranking by improving factors of relevance on search engines.
“On the marketing side, what our marketing coordinator has done with WEDA’s Digital platform in the last 12 months has really accelerated where we have gone, making this new area more understandable and easier to digest.”
– Steven Dyck, President Western Tractor, Lethbridge, Alberta
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