Given the long hours worked and the remoteness of farms, a mobile phone is already an essential part of the kit for many farmers. In the context of this dramatic and wide-spread change in the climate of agriculture, it should be quickly evident to marketers that farming audiences are sophisticated, and becoming increasingly more so. Not only are your customers using the internet to just “surf the web,” they are looking for relevant information and product availability.
Aside from the fear of the unknown, businesses ready to adopt digital marketing find themselves facing some transitional or adoption challenges that include: not enough time (40%), not enough knowledge or expertise (37%), ad budget not large enough (33%) and not enough resources to hire dedicated personnel (21%).
The Digital Marketing Bootcamp will cover these topics:
- Use digital marketing to drive business objectives
- Be able to develop concrete digital marketing campaigns
- Better understand different components of digital marketing
- Become a digital marketer
- Be able to bring more new customers through digital marketing
- Be able to retain customers through digital marketing
- Be able to use different tools to analyze and optimize digital marketing campaigns
You will also receive a snapshot report to see how your dealership compares to the industry average – an important benchmark in helping you determine the right digital marketing strategy for you.
Purchase your ticket here and join us on December 5th at the Scottsdale Resort at McCormick Ranch during the 2018 WEDA International Conference.
When: December 5, 2018
Time: 1:00 pm – 5:30 pm
Price: $40 with 2018 Conference Registration
$100 for registration to the Digital Marketing Boot camp only.
Noon – 1:00 PM: Arrivals / Networking
1:00 – 1:30 PM: Industry insights – The impact Digital Marketing should have on your dealership
1:30 – 2:15 PM: Digital Marketing Building Blocks – Listings, Reviews, and Social Channels – why your online presence matters
2:15 – 2:30 PM: Break
2:30 – 3:30 PM: Paid Search – How various channels work – Facebook, Adwords, and Display – investing where it matters
3:30 – 4:30 PM: Case studies from related industries – Success stories
4:30 – 5:30 PM: Discussion, Q&A, Snapshot reports for attendees.
ABOUT THE SPEAKERS
Mike is a change leader who has been brought into organizations to breathe a different life into them, to take what’s not working and make significant changes, and to rally and cultivate teams who then outperform and deliver significant growth and returns. He has over 20 years of Executive hands-on operational and leadership experience launching, building and managing agencies, brands, and people.
Mike is a trusted advisor to start-ups, assisting with overall business strategy with an emphasis on developing operational infrastructure, digital strategy, and initial funding efforts.
Craig is responsible for training, teaching and consulting clients, and media companies in all manner of digital solutions. With a BBA Honors Degree majoring in Marketing Craig is considered an industry-leading expert in digital strategy, emerging technology, and social media. His focus is on building and maintaining relationships, creating meaningful connections, and providing digital marketing solutions for companies that are ready to grow.