About WEDA


At the Western Equipment Dealers Association (WEDA), it’s all about YOU!

We’re an advocacy association that works tirelessly to advance the interests of our members – more than 2,000 North American agriculture, industrial, forestry and outdoor equipment dealers. Every day, in everything we do, we never take our eyes off one essential question: will it help the dealer?  WEDA members have access to value-added products and services that help them grow and be successful, in three key areas.



Whenever an issue arises that affects our industry and your business, we’re on it. We vigorously advocate and communicate positions that lead to a strong and vibrant industry in which our members can thrive.


We are relentlessly focused on just one thing: the growth and success of your business. That’s why we provide a wide range of financial and business support services that can help optimize your business and keep your costs in line.


Skilled, motivated people are the asset no modern dealership can be without. Through our Dealer Institute and other initiatives, we bring dealership owners, managers and employees the information and skills they need to serve your customers and grow your business.

Advocate. Elevate. Educate. It’s what we do!